Real estate relies heavily on visual motivators like professional videos. Other then an in-person walk-through, there is no better way to show off a home than through videos. They give the prospective buyer the feeling of moving through the home. They are also far more descriptive of the space than still images. Professional videos convey information effortlessly and quickly. Viewers can see how rooms and spaces connect. Especially in the case of a 3D Matterport, viewers can get a feel for the flow of the property. They are also a great way to show accurate room size and home features.
The National Association of Realtors (NAR) provides the most revealing and relevant statistics regarding the benefits of videos. According to the NAR, 73% of sellers would choose a real estate agent who could market their property with video, but fewer than 5% of agents actually do this.
Videos are indispensable as part of any real estate professional’s online marketing plan. Home buyers are using the Internet to search for homes. Your target market is online. And while the average visitor spends a mere 48 seconds on a website, that time increases to 5 minutes and 50 seconds when the website includes a relevant video.
Adam knows that when you’re marketing a property to potential buyers, they want to see a video of the home. He works with highly skilled, professional videographers who will capture every aspect of your home’s special features and unique character. Everyone loves to view and share videos with their friends, family, neighbors and colleagues. This is the easiest way to get more traction on your listings!